Modern corporate office lobby with white lounge chairs around a small round table, blue accent wall with illuminated 'NOVUS' sign, gray tiled flooring, and decorative wall art.

NOVUS:
A Global Brand, Reimagined

CHALLENGE:
A trusted name in animal nutrition, but a blurry story. Years of change left NOVUS without a clear identity — and no way to stand out as more than “just a methionine company.”

BIG IDEA:
A bold rebrand + a global campaign.

  • Identity Rebuild: New logo, colors, messaging, HQ redesign, and launch video → a confident brand story with clarity and pride.

  • Campaign: “Made of More” → print, digital, events, and trade shows showcasing NOVUS as intelligent, innovative, and purpose-driven.

IMPACT:

  • 186K+ print impressions

  • 5.1M+ digital impressions

  • Stronger recognition and connection between NOVUS and its product lines

  • Employee + customer pride in a brand they believe in

Collection of corporate branding materials for NOVUS, including letterhead, business cards, brochures, a tablet and smartphone displaying NOVUS branding, a roll-up banner with a chicken image, and pens.
Three computer screens displaying the NOVUS company's website related to animal nutrition, poultry, swine, and dairy industries.
Collage of four images promoting NOVUS, an agricultural and dairy solutions company. Top left shows a diverse group of four professionals in an office setting, some with laptops. Top right features a smiling woman in a plaid shirt standing in front of piglets. Bottom left depicts a smiling female dairy farmer in a cap, with dairy cows in a pasture. Bottom right shows a man with a serious expression, surrounded by chickens.
Four promotional images for Novus, a company emphasizing the importance of what people are made of. The images feature diverse individuals and groups, including a person with a pig, a man with flowers, two women and a man in a professional setting, and a woman in outdoor work gear, with motivational slogans like "Show 'em what you're made of," "We know what you're made of," "Made of More," and "What you're made of matters," along with the Novus website and logo.
Collection of various trade show booths and banners for NOVUS, a nutrition company, featuring branding, slogans like "Made of More," and images of people and products.
Collage of modern office interior spaces with seating areas, informational wall displays, and decorative lighting, featuring a corporate environment for Novus.
Three digital art images with colorful 3D text and graphics on blue waves background, including the words "Made" and "More" and the phrase "Made of More".

5.1 Million+ digital impressions

ADDitional case studies

A small robot named MAX with one wheel, a screen for a face displaying a smiling face, and green accents, is shaking hands with a person.
Family at sunset on a farm, with children and adults near a fence and a trailer, grazing cattle in the background.