Traveling by air ain’t what it used to be… and the people of La Crosse Regional Airport (LSE) are doing something about it. Turnpike gave LSE an upgrade in brand positioning. By emphasizing the overlooked advantages of flying from home, Turnpike Creative injected fun and relaxation into travel from LSE – defining the Low Stress Experience of the ease of flying and returning right here from home.

Featuring Television, Outdoor and Print executions, the LSE campaign is a feel good experience for everyone from airport employees to the tens of thousand travelers served annually.

 

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